Branding for Midwest Suds

Overview

Logo and package design for a Minnesota based organic soap company. These small-batch, handcrafted soaps use aromatherapy to invoke a mood or energy level. The main goal behind the packaging was to give simplicity and clarity to the consumer. We generated a basic system for the label and make the tagline the primary focus. We wanted the packaging to stand out on the shelfs but be approachable.

Tools: Concepting, Dielines, Watercolors, Adobe Illustrator & Adobe Photoshop