All In For Me Branding
Overview
Developed Identity for Minneapolis based career coaching company. All In for Me primary audience is mid-level career women looking to take their career to the next level. Through one-on-one interactions and online resources this company aims to impact people looking for a more fulfilling and enriching career.
Together we created a logo, business cards, digital stationery, social media avatars and video wrappers.
Tools: Concepting, Illustration, Video Animation, Adobe InDesign, Adobe Illustrator, Adobe Photoshop & Adobe Premiere
All In For Me Video Wrappers
Generated video intro and outro so the client could easily brand the social media and blog video content.
Logo Approach
The hummingbird became the inspiration behind the logo due to their adaptability and determination. Hummingbirds can travel great distances and every time they take flight its with purpose. These acrobatic flyers can hover, fly backwards, upside down and change direction instantly. Much like a hummingbird in flight, people may need to change directions when they are in search of their dream job. All In For Me help their clients see that making the right decisions and altering their approach will only aid in their career advancement.
All In For Me is a sister company to HeatherP Solutions. Both brands have shared elements in the linework and color palette.