Employer Brand Campaign: The Closer You Look
Overview
First Employer Brand Campaign for UnitedHealth Group. Developed commercials, banner ads, social media assets and global out of home material for our strategic talent pools. The campaign showcased employees in the technology, clinical, and customer service functions. We invited the viewer to take a closer look at how the employees of UnitedHealth Group are tackling the biggest challenges in today’s health care system.
The goal of the campaign was to raise awareness for Optum and hiring consideration for UnitedHealthcare. We explored new avenues like Instagram Stories and digital commercials. Our business and functional commercials lead to an engagement rate three times above the industry benchmark for Hulu and Pandora.
Tools: Storyboarding, Voiceover, Messaging Architecture by Brand, Adobe Indesign, Adobe Illustrator & Adobe Premiere
#TheCloserYouLook at UnitedHealth Group
Employees at UnitedHealth Group are using their unique background and experiences to get the job done and look closer into solving the toughest problems in health care.
#TheCloserYouLook at UnitedHealthcare
When you take a closer look, you can see how the employees at UnitedHealthcare, part of UnitedHealth Group, are not like anyone else. They have a knack for making a difference, one person at a time.
#TheCloserYouLook at Optum
Exploring uncharted territories in health care and technology are an important part of Optum.
Generated Visuals to brand the Careers Website, Social Media Channels and Job Boards to feature Campaign.
Employee Instagram Stories
Developed a suite of Instagram Stories featuring UHG employees in the Customer Service, Clinical and Technology function.