Logo Approach for HeatherP Solutions

Simplicity & Versatility: We wanted a uncluttered logo or mark that could represent the brand. This mark needed to render beautifully across both digital and print platforms

Timelessness: The goal was to achieve a mark that was modern, yet timeless. It was also critical to have a mark that will grow with HeatherP Solutions. The mark would be the inspiration for supporting secondary graphics such as patterns and data charts.

Symmetry: Story short—making sure a viewer finds the mark appealing. One of the most important principles in logo design is to reach the correct balance and proportions as that will play a role in the audience’s psychology.

Consistency: HeatherP Solutions is one of three brands. There are elements that are shared between all three brands. Furthermore there are shared rules that are followed within the supporting graphics that make up HeatherP Solutions.

Final Results

The rectangles represent the identified silos that exist within a organization’s brand promises and the talent experience. The crossbar of the “H” was manufactured to showcase upward mobility and to build the connection points between those silos. Pieced together you see the flow behind the linework and the connections made between those silos. 

Inspiration for Brand

HeatherP Solutions break down the silos between marketing and human resources to help both understand the critical linkages of these people-focused functions to maximize a company’s performance.  Those in-house capabilities will enable organizations to respond to customer needs through their employees. Furthermore a link between talent and brand strategies will provide positive results to the company’s external brand reputation. We saw a continuous line come into play when those key connections were made. That continuous line was the inspiration behind the brand. We developed a bold mark that expresses visual cues of mobility, approachability, empowerment and humanity.